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Field Marketing Manager

  • Location: Dundalk, Louth, Ireland
  • Remote: Remote
  • Type: Permanent
  • Job #21102

Field Marketing Manager

Our client is an innovate Irish owned software company with state-of-the-art offices based in Dundalk. This company continue to grow and expand their dynamic team and are currently looking for a Field Marketing Manager to join them on a permanent basis.

They require 3+ years’ experience in a similar account-based marketing role with a marketing or business-related qualification. Remote work with occasional office visits would be preferable.

You will work closely with their marketing, sales and telemarketing teams to spearhead, plan and execute these demand generation and field engagement initiatives via a range of relevant marketing channels; events, digital, email, direct mail, personal outreach, advertising, SEM etc.

Job Reference: BBBH 21102

What will a Field Marketing Manager do?

  • Continuously monitor and collate market research (at industry, trade association, competitor & targeted account level) to identify strategic insights and account-based marketing opportunities.
  • Present findings to the marketing, sales team, and other relevant stakeholders.
  • Create, execute and manage account-based marketing campaigns and activities, in partnership with sales and marketing, including identifying target accounts, developing strategy, executing campaigns and measuring results with the support of cross-functional teams.
  • Work closely with the wider marketing team to integrate company and solution/product specific messaging into Account Based Marketing Campaigns.
  • Collaborate with marketing team to develop metrics to measure the success of ABM initiatives.
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team, marketing and senior leadership demonstrating the impact of account-based marketing activities.
  • Maximise use of our current marketing tools (HubSpot, Google Analytics, AdWords, Search Console, Lead Forensics) to facilitate objectives.
  • Orchestrate regular pipeline review and feedback sessions with the sales team.
  • Develop marketing and sales playbooks for target segments, over time.
  • Coordinate sales and marketing team efforts to ensure both teams support one another and work in tandem to achieve organisational goals.

What does the Ideal Candidate look like?

  • 3+ years’ experience in a similar account-based marketing role with marketing or business-related qualification
  • Experience of working in a Technology Company would be considered desirable
  • Experience with marketing automation software, ideally HubSpot, CRM tools and Google. Analytics Suite.
  • Knowledge of best practices in modern marketing: inbound marketing, digital marketing etc.
  • In depth knowledge of B2B marketing principles and best practice.
  • Experience in managing a budget and measuring campaign effectiveness.
  • Experience building and executing campaigns across various platforms (i.e., email, events, digital, SEM, SEO, social media).

Benefits?

  • Healthcare.
  • Pension Plan.
  • Life Assurance.
  • Flexible working hours & flexible annual leave.
  • Wellness Program.
  • Exercise Reimbursement.
  • State of the Art Workspace & Office.

Still interested in this opportunity?

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