Are you a dynamic marketing professional with a passion for driving growth in the tech industry? Do you excel at developing and executing marketing strategies that engage and captivate key decision-makers? If so, we have an exciting opportunity for you!
Our client, a global leader in networking solutions, is looking for a B2B Marketing Manager to join their dynamic team. As a candidate, the prospect of working with this organization offers an exhilarating opportunity to shape the future of connectivity and empower innovation across the globe.
In this role, you will take charge of the B2B marketing sourced pipeline while targeting and crafting a forward-thinking, high-growth marketing plan tailored to the DACH region. This plan should leverage data and intelligence to set key objectives, execution strategies, resource allocation, and performance measurement.
Location: Düsseldorf, Germany
Working model: Hybrid – 3 days onsite, 2 days from home.
Contract: Permanent
Visa sponsorship: No
Job reference #: 24179
What will you be responsible for?
- Own the B2B marketing sourced pipeline and target and develop a forward high-growth marketing plan that combines intelligence/data by accounts in DACH region with key objectives, execution mix, results, and resource management
- Execute with excellence across core functional areas including targeted account marketing; local demand generation programs and campaigns; and excellent customer experiences and events
- Drive third-party programs that increase awareness with key decision-maker audiences across segments, working collaboratively with key stakeholders to ensure alignment on the strategy, story, and placement
- Apply data-driven intelligence, leveraging sales and marketing tools to effectively target contacts and accounts along the buyer’s journey
- Develop and execute innovative, targeted campaigns that inform, educate, and engage contacts within accounts to drive demos, meetings, and progression
- Strategically plan and execute scalable, value-add customer experiences and events in the DACH region that create engagement opportunities across multiple personas/roles; and drive action in the journey
- Development and maintain go-to-marketing strategies and monitor the execution aligned with the channel marketing and sales priorities
- Help build customer stories, use cases, and partner programs that highlight our differentiation, value, and relationships
- Partner and build strong relationships internally and externally to create a scalable experience for/with the customers:
- Partner closely with the sales team to prioritize target accounts and build marketing plans and execution to increase engagement, new business, and project opportunities
- Build effective stakeholder relationships across global marketing, sales, channels, and alliances to share learning requirements, and best practices, and drive for alignment.
- Track, measure, and refine performance aligned to annual performance targets. Deliver updates and insights monthly. Analyze performance and trends to make recommendations for continuous improvement. Actively participate in performance reviews and quarterly business reviews.
Minimum Requirements:
- 4+ years of experience in B2B-Marketing areas and in Tech-industry is required
- Graduated in the field of Marketing, Business Administration, economics, or other comparable fields
- Proven track record driving demand generation and growth
- Strong analytical skills, ability to turn insights into actions, result-oriented, and a thorough way of working
- Open-minded, team-oriented, challenging mindset and the ability to keep focus on important targets
- Familiar with MS Office products
- Fluent in German and English in both written and verbal
Benefits:
- Competitive Salary
- Up to 33 Days of Annual Holidays
- A friendly and motivated diverse team, great opportunities to develop yourself with the company.
- Good Incentive Plan including food vouchers, gifts for birthdays, marriage, childbirth, company anniversary, and so on.
- Regular team events (quarterly team building, Christmas party, etc.).
- Modern office with free parking places.
- Employee discounts
Still interested in this opportunity?
Submit your CV today!
OR
Perhaps this role didn’t fully fit your criteria, not to worry – we have many similar roles advertised on our website – www.allenrec.com
Please don’t hesitate to contact any of our team with any questions you may have by email: [email protected] or Phone: +353 1 6694040.
