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Employing Generation Z

Generation Z are the new kids on the hiring block, and with this generation comes a new outlook on the world of work.

A recent survey from Robert Half highlighted generation Z’s top career motivators, with 64% admitting their number one priority was work opportunity and growth with generous pay getting 44% of the vote.

To give you an insight (make you feel old), generation Z is anyone born after 1995. Yes, this is the generation who were born with an iPhone in hand and there’s nothing digital they don’t know!

Now, I know what you’re thinking, that we are way ahead of ourselves here, but studies show that some of generation Z will opt out of the higher education option and head straight for the workforce.

Unlike previous generations they have grown up in a digital self-thought environment, which allows them to evolve outside of educational institutions. So, there’s no time like the present to begin preparing the best ways to employ and retain generation Z.


Technology is everything to them! So, if you are still running on Windows 98’, its very unlikely this generation will want to work in your company. Like it or not the future is digital, and this generation know how to use it better than any before them.

On average gen Z uses 5 different devices a day, so naturally they expect their ideal workplace to have all the latest digital tools and technologies to help them succeed.

With daily use of technology from such a young age, this is also one of their main skillsets. Employers would be mad not to utilise this expertise of generation Z.

Career Advancement

As mention already, career opportunity and advancement are key drivers for these guys. Salary is important, as it is to every generation, but it is significantly less important for generation Z. The feeling of fulfilment and progression in work is one step ahead of salary.

Unlike the millennials, generation Z care less about the benefits that come with a company, such as a gym, on site ping pong table or a beer fridge in the kitchen. Their focus is on a more meaningful benefit, craving an environment in which they can advance their career.

Company Culture

Gen Z are highly motivated by their work environment with a genuine company culture of recognition. They desire a culture where employees feel valued, respected and needed within an organisation.

This type of culture rings true to all generations, but more so than ever with generation Z. Things like recognition programs and internal mobility procedures will help win over these guys, so don’t go buying a new ping pong table for the office just yet.


Recent studies have highlighted the rising number of freelance workers over recent years, with over half of workers expected to be freelancing by 2027. This statistic demonstrates that the newest generations prefer flexible, freelance working arrangements.

Working from home or out of office is another workplace component expected by gen Z. This generation know how easy it is to work from the cloud and online services, therefore an employer who can offer their team with the option of working outside of the office will be likely to retain their staff.

Popular Industries

These guys have seen the downfalls and economic heartaches of the previous generations. They know what can happen to a booming economy and are aware of the need for savings. For that reason, generation Z are interested in future-proof jobs and careers with real growing power and sustainability for their future.

According to a recent study from Indeed, engineering and data roles are leading the interests of this generation. With iOS Developer taking the number one spot in job intertest ranking, followed by Computer vision engineer, Machine learning engineer, Audio engineer and Day-care assistant taking the fifth slot.

Whatever happens in the not too distant future, generation Z employers will need to make some adaptions for this generation and continue to upgrade their technologies and company polices.

Fields in technology are sure to thrive for as long as time will tell, with this generation posing the ability to use the skills they grew up with.

For employers, think of gen Z as a group with want fairness and progression in the workplace as well as a company that prioritises a flexible working culture.

Now you are aware of the how to employ and retain the next generation, it’s time to start building these processes into your company so that you can begin to recruit generation Z.

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